Curriculum Vitae

Brand systems, packaging & visual storytelling.

Art Director·Creative Designer·Finland

Download CV (PDF)·Suomeksi (PDF)

Profile

Art Director and Creative Designer who owns brand systems end to end — from concept and visual direction to the final frame.

Twelve years across agency and in‑house work: brand identity, packaging, campaigns and high‑end brand film for digital, print and retail. I decide what the work should be, not only make it — and bring in motion, 3D and AI when they sharpen the idea.

Experience

2021 — 2026

Creative Designer (visual lead) · Lumene Group (Cutrin)

• Led the Cutrin brand’s in‑house visual direction across digital, print, retail and film
• Art‑directed high‑end brand films end to end — concept, look development and final delivery
• Owned packaging design across the range, from concept to production‑ready artwork
• Kept the brand’s visual system coherent across every channel, with the final review on visual quality

2018 — 2021

Art Director · Lil'More Creative

• Visual concept development and design for client projects
• Brand identities and campaign visuals
• Digital and web design
• Print design and production‑ready artwork
• Client collaboration and visual direction of projects

2016 — 2018

Designer · Blink Helsinki

• Brand implementations and campaign materials for digital and print, in cross‑functional teams

2014 — 2016

Production Art Director · Mainonnan Työmaa

• Production‑focused layout, web design and image editing — owning visual quality and schedules

Earlier Experience

• Production and image editing, 2004–2006 — Lidl, Fotarit, MUU ry

Skills

• Art direction & visual concept
• Brand identity & visual systems
• Brand film & campaign direction
• Packaging design
• AI‑generated film & imagery
• Website design & build (HTML, CSS, JS)
• Digital, web & print design
• Motion design & photography

Contact

• juhana@koalitio.net
• +358 (0)50 378 3896
• linkedin.com/in/juhana-selin