Curriculum Vitae

Brand systems, packaging & visual storytelling.

Creative Designer/Art Director/Finland

Profile

Creative Designer & Art Director focused on brand systems, packaging, and visual storytelling.

I work across digital, print, retail, and moving image, shaping cohesive visual identities from concept to execution.

My strengths lie in strong conceptual thinking, holistic brand understanding, and refined, high‑quality execution.

I use motion, 3D, and AI when they support the concept and help clarify or streamline the design process. Everything I do is grounded in strong visual thinking.

Experience

11/2021 — Present

Lumene Group (Cutrin) Creative Designer

• Design and rollout of visual concepts across digital, print, and moving image
• Art direction for high‑end brand film productions (still & moving image)
• Development and maintenance of brand visuals across multiple channels
• Packaging design and adaptation
• Creation of moving digital content for campaigns and brand communication
• Close collaboration with marketing and key stakeholders
• Responsibility for visual quality from concept to final execution

08/2018 — 11/2021

Lil'More Creative Art Director

• Visual concept development and design for client projects
• Brand identities and campaign visuals
• Digital and web design
• Print design and production‑ready artwork
• Client collaboration and visual direction of projects

03/2016 — 06/2018

Blink Helsinki Designer

• Graphic design for digital and print channels
• Brand implementations and campaign materials
• Collaboration within cross‑functional teams

01/2014 — 02/2016

Mainonnan Työmaa Production Art Director

• Layout and production‑focused design
• Web design and image editing
• Management of visual quality and production schedules

Earlier Experience

• Production Art Director — Lidl Suomi Ky (2004–2005)
• Image Editor / Photographer's Assistant — Fotarit (2005–2006)
• Graphic Design Trainee — MUU ry (2004)
• Web Graphic Designer (military service) — Finnish Defence Forces

Skills

• Visual design & art direction
• Conceptual thinking and ideation
• High‑end brand film art direction (still & moving image)
• Brand building and development
• Digital, web, and print design
• Motion design & moving image
• Packaging design
• Concept development & visual storytelling
• Photography as part of the design process

Contact

• juhana@koalitio.net
• +358 (0)50 378 3896